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Direct Mail Design Tips

One of the biggest mistakes direct-mailers can make is to put too much text on the front of their direct mail. You have a split second to make an impression. If your message is hidden who will read it?

Here are some tips on how to make a better impression with your next direct mail campaign.

  1. Your headline should take up 1/3 of your cover.
  2. Keep your headline simple and to the point.
  3. Focus on one feature benefit of your product or service. Keep it simple.
  4. Your cover should contain an image that takes up at least 2/3 of your cover. Photos grab attention and photos of people garner even more attention.
  5. Do not use bad or low-quality images. Always put your best foot forward.
  6. The main content of your campaign should stay focused on one benefit of your product or service.
  7. Keeping in front of your audience on a regular basis is key to sustaining leads.
  8. Keep things fresh. Update your look at least once a year.